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World Dairy Expo's 650-company Trade Show is an opportunity for producers to see cutting-edge technology and the latest dairy equipment. As the global dairy industry meets in Madison, leading researchers, technical experts and national sales representatives from around the world can be found at WDE. Expo's strictly dairy-focused Trade Show is the largest of its kind and is designed around helping today's producers become more profitable. World Dairy Expo is home to one of the best-known dairy cattle shows in the world. This is made possible by the numerous outstanding breeders, barn crews, owners, volunteers and so many others involved. In 2019, 1,642 owners exhibited 2,331 head of cattle from 34 states and 7 provinces.

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